“Hillary was essential in putting Nexon on the map in North America!”–John H. Chi, (Former) CEO of Nexon America Inc.

Hillary L. Lyons is the founder and a principal of For The Win! Public Relations, bringing more than 14 years of experience in the interactive entertainment, consumer and high-tech public relations arenas, on both the agency and client side.

The head of FTW!PR’s Washington office, Hillary is responsible for all public relations aspects including providing strategic counsel, overseeing clients and implementing communications programs.

Prior to forming FTW!PR, Hillary was director of PR for Nexon America Inc. where she oversaw public relations activities for the U.S. and Canada, and acted as a worldwide liaison for the company’s Korean arm. She spearheaded the launches of some of their largest titles, as well as key public relations partnerships with 7-Eleven and Target.

Prior to Nexon, Hillary was a senior manager of public relations at Sierra Online (Vivendi Universal) where she handled implementation and execution of media relations for the Half-Life, Swat, Homeworld and Tribes franchises.

Hillary began her career in public relations at such firms as Imagio, Weber Shandwick and HLPR, heading up high-profile accounts including Microsoft, NCSoft, Franklin Covey and RealNetworks Casual Games.

Dallas
NiebuhrAccount Manager

As an account manager at For The Win! Public Relations, Dallas Niebuhr brings a strong foundation in public relations built from strategic campaigns in the interactive entertainment and video game industries.

Prior to joining FTW!PR, Dallas began her career with Barokas Public Relations here in Seattle, as well as fortyseven Communications, one of the most reputable video game focused agencies in L.A.

Dallas has played an instrumental role on PR teams for such clients as D3Publisher, Sierra, Vivendi Mobile, Double Fusion and CodeMasters. She’s helped facilitate positive product coverage in top-tier publications, such as The Wall Street Journal and Kewl Magazine for teens. She’s also worked on a number of publicity campaigns for Pokémon, Real Networks Casual Games, Crash of the Titans, Spyro, Dark Sector and Ghostbusters, and has consistently aided in successful product launches and events. Focusing on triple A titles has allowed her to establish relationships with many key gaming influencers, both on the enthusiast and consumer side.