“Hillary was essential in putting Nexon on the map in North America!”–John H. Chi, (Former) CEO of Nexon America Inc.

Hillary L. Lyons is the founder and a principal of For The Win! Public Relations, bringing more than 14 years of experience in the interactive entertainment, consumer and high-tech public relations arenas, on both the agency and client side.

The head of FTW!PR’s Washington office, Hillary is responsible for all public relations aspects including providing strategic counsel, overseeing clients and implementing communications programs.

Prior to forming FTW!PR, Hillary was director of PR for Nexon America Inc. where she oversaw public relations activities for the U.S. and Canada, and acted as a worldwide liaison for the company’s Korean arm. She spearheaded the launches of some of their largest titles, as well as key public relations partnerships with 7-Eleven and Target.

Prior to Nexon, Hillary was a senior manager of public relations at Sierra Online (Vivendi Universal) where she handled implementation and execution of media relations for the Half-Life, Swat, Homeworld and Tribes franchises.

Hillary began her career in public relations at such firms as Imagio, Weber Shandwick and HLPR, heading up high-profile accounts including Microsoft, NCSoft, Franklin Covey and RealNetworks Casual Games.

Audra
McIver

A veteran in the interactive entertainment industry, Audra has launched titles across every genre and platform, including PC, Nintendo Wii, Nintendo DS, Playstation 1 and 2, Playstation Home, Playstation Portable, Xbox, Xbox 360, and Leapster. Specializing in consumer and enthusiast media, Audra has significant press contacts in the United States, EU and in Japan. Titles she has been responsible for launching include The Sims 3, MySims Kingdom, Cooking Mama World Kitchen, Cake Mania 3, Jillian Michaels’ Fitness Ultimatum 2009, Prey (mobile), Duke Nukem (mobile), Resident Evil: The Darkside Chronicles, Sodium One (Playstation Home) and many more.

McIver began her career with Kohnke Communications in San Francisco, California. In 2006 she spear-headed the opening of the Kohnke Communications New York office and served an integral role in account management and recruiting new talent to staff the office. In 2007 she began working for Bender/Helper Impact in New York as the head of the interactive entertainment department where she managed a wide assortment of accounts and oversaw PR strategy and launch tactics for large corporations and small developers and publishers, alike.